Brands Will Now Know How Many People Bought Products After Seeing LinkedIn Ads | Adweek

Brands Will Now Know How Many People Bought Products After Seeing LinkedIn Ads

A peek at conversions and leads

September 8, 2016, 8:00 AM EDT


  • Fresh off its $26.2 billion acquisitionby Microsoft, LinkedIn is lifting the hood on its advertising business to give marketers a glimpse at which campaigns are the most effective at driving sales.

    The professional social network is launching conversion tracking for advertisers today that shows how many people took an action such as purchasing a product or signing up for a service after viewing either a text ad or a piece of sponsored content. To access the stats, marketers just plug a piece of code called a tag into their websites. 

http://www.adweek.com/news/technology/brands-will-now-know-how-many-people-bought-products-after-seeing-linkedin-ads-173315

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Eric Axelrod

President & Chief Architect at DIGR
I have helped companies bring new data driven products to market, drive efficiency out of their supply chain, execute strategic plans, and drive top line and bottom line growth by enabling every business function with actionable analytics. I can transform a business which is lacking critical insight into an agile, strategic, data driven organization.

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