Beware of the gaps in Big Data – E & T Magazine

The Dark Side of Big Data
The Dark Side of Big Data

As we entrust ever more of our lives to ‘big data’, how can we protect against the gaps and mistaken assumptions used to handle the information?

When the municipal authority in charge of Boston, Massachusetts, was looking for a smarter way to find which roads it needed to repair, it hit on the idea of crowdsourcing the data. The authority released a mobile app called Street Bump in 2011 that employed an elegantly simple idea: use a smartphone’s accelerometer to detect jolts as cars go over potholes and look up the location using the Global Positioning System. But the approach ran into a pothole of its own.

Beware of the gaps in Big Data

When the municipal authority in charge of Boston, Massachusetts, was looking for a smarter way to find which roads it needed to repair, it hit on the idea of crowdsourcing the data.

 

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Eric Axelrod

President & Chief Architect at DIGR
I have helped companies bring new data driven products to market, drive efficiency out of their supply chain, execute strategic plans, and drive top line and bottom line growth by enabling every business function with actionable analytics. I can transform a business which is lacking critical insight into an agile, strategic, data driven organization.

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