Revealed: How one Amazon Kindle scam made millions of dollars | ZDNet

Revealed: How one Amazon Kindle scam made millions of dollars

For years, thousands were tricked into buying low-quality ebooks.

Image: File photo

NEW YORK — Emma Moore could have been the health and weight loss guru you spent your life looking for.

You might be forgiven for not knowing her work — after all, she has a common name, one that she shares with other similarly successful authors on Amazon. Until this week, she had dozens of health, dieting, cooking, and weight loss ebooks to her name. She published over a dozen ebooks on Amazon this year — five ebooks alone this month. And Moore would even work with other authors — like Nina Kelly, Andrew Walker, and Julia Jackson — who have all published about a dozen ebooks each this year as well.

Here’s the snag: to our knowledge, Moore doesn’t exist. None of them do.

Moore was just one of hundreds of pseudonyms employed in a sophisticated “catfishing” scheme run by Valeriy Shershnyov, whose Vancouver-based business hoodwinked Amazon customers into buying low-quality ebooks, which were boosted on the online marketplace by an unscrupulous system of bots, scripts, and virtual servers.

Catfishing isn’t new — it’s been well documented. Some scammers buy fake reviews, while others will try other ways to game the system.

Until now, nobody has been able to look inside at how one of these scams work — especially one that’s been so prolific, generating millions of dollars in royalties by cashing in on unwitting buyers who are tricked into thinking these ebooks have some substance.

Exclusive: How one Amazon “catfishing” scam made millions of dollars

NEW YORK — Emma Moore could have been the health and weight loss guru you spent your life looking for. You might be forgiven for not knowing her work — after all, she has a common name, one that she shares with other similarly successful authors on Amazon.

 

 

 

 

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Eric Axelrod

President & Chief Architect at DIGR
I have helped companies bring new data driven products to market, drive efficiency out of their supply chain, execute strategic plans, and drive top line and bottom line growth by enabling every business function with actionable analytics. I can transform a business which is lacking critical insight into an agile, strategic, data driven organization.

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