IT Decision-Makers Continue to Advance Data & Analytics Strategies
IDG Enterprise’s 2016 Data & Analytics Research Highlights Adoption, Spending, Security, and Vendor Selection
Framingham, Mass. – July 28, 2016 – IDG Enterprise — the leading enterprise technology media company, composed of CIO, Computerworld, CSO, InfoWorld, ITworld and Network World — reveals in the 2016 IDG Enterprise Data & Analytics research that 69% of organizations have either implemented data-driven projects or are planning to. Data & analytic strategies and practices stretch beyond storing 247.1 terabytes of data—which most organizations anticipate having to deal with in the next 12-18 months. The focus is on understanding where the data is coming from, how it can be used, security implications and the solutions that vendors offer to alleviate internal burdens brought on by additional data & analysis.
Integrating Data & Analytics into Business
Technology budgets are staying strong as companies continue to harness data for insights and competitive gain. In the coming 12-18 months, 44% of organizations will increase their spending on data-driven initiatives and an additional 35% will have budgets remain consistent with the previous year (Click to Tweet). This translates to enterprise organizations (1,000+ employees) spending an average of $13.9 million on data-driven initiatives and SMBs (<1,000 employees) spending $4.3 million, a drastic jump from the $1.6 million SMBs anticipated spending in 2015. There are several business objectives for these data-driven dollars. B2B organizations are looking to make their business more data focused (52%), improve customer relationships (47%) and change how operations are organized (36%). B2C organizations have similar goals, but improving customer relationships takes the lead (60%).
To align with these goals, organizations anticipate increasing spending on data analytics (58%), data/application integration (44%), and data visualization (43%). Additionally, organizations will make invests enhancing the data center so that it can meet storage capacity, data security, and cloud management needs.
“Data & analytics are the gateway to many technology-dependent business advances,” said Brian Glynn, chief revenue officer of IDG Enterprise. “Organizations that collect and analyze the right data to provide business insights will have a competitive advantage and will be able to adopt and integrate more sophisticated security, IoT and cognitive learning solutions, which are trending to be vital as businesses continue to transform their processes.”
From Securing Data to Using Data for Security
Security plays a dual role when it comes to data & analytics; protecting data and using data to protect the organization. Thirty-eight percent of organizations are taking additional measures to secure the output of data once it is generated, compared to 44% that believe measures taken to secure data input are adequate.
Framingham, Mass. – July 28, 2016 – IDG Enterprise – the leading enterprise technology media company, composed of CIO, Computerworld, CSO, InfoWorld, ITworld and Network World – reveals in the 2016 IDG Enterprise Data & Analytics research that 69% of organizations have either implemented data-driven projects or are planning to.
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