Three Types of Goals and KPIs Needed for Social Media Analytics

Good social media analytics are needed for businesses to understand the social consumer.

But which goals and key performance indicators (KPIs) are most needed? And why?

Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics.

It’s my opinion that you can’t choose your KPIs until you have chosen your company goals.