Indiana Pacers use AI to help you get hot dogs faster

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Indiana Pacers use AI to help you get hot dogs faster

The basketball team’s tech partnership points you to the shortest concession lines.


Among the hassles you deal with at sports events, waiting in line is one of the most annoying. What if you miss the start of play because you had to satisfy a hot dog craving? The Indiana Pacers want to alleviate that headache. They’re partnering with tech startup WaitTime to shorten waits through artificial intelligence. The newly-launched system takes photos of arena lines at a rate of 10 times per second, and interprets that data to gauge not just queuing times, but also order completion times and the number of people who’ve given up. The Pacers display the wait times on screens and a mobile app to show you where wait times are short — you’ll know that a given washroom is empty, or whether it’d be quicker to grab nachos instead of a burger.


Indiana Pacers use AI to help you get hot dogs faster

WaitTime’s AI tech is expensive between its $150,000 install fee and a recurring $9,000 per month cost. However, it could pay for itself over time — and we’re not just referring to the occasional on-screen ad. In addition to pointing you to the shortest lines, the data helps the arena make decisions that can refine its facilities over time.


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Eric Axelrod

President & Chief Architect at DIGR
I have helped companies bring new data driven products to market, drive efficiency out of their supply chain, execute strategic plans, and drive top line and bottom line growth by enabling every business function with actionable analytics. I can transform a business which is lacking critical insight into an agile, strategic, data driven organization.

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