What is a ‘natural’ food? An early look at FDA data |Quid

What is a ‘natural’ food? An early look at FDA data

Jess McCuan and Sara Lopez


The government regulates which foods can be labeled “organic.” But what about food labeled “natural”?

Late last year, the Food and Drug Administration began accepting public comments on the use of the term natural in food labeling. The comment period closed in May, after the agency gathered some 7,600 thoughts on the topic.

It may take FDA administrators months or years to sort through the pile. But using Quid, we analyzed the comments in just a few minutes and found that certain segments of the American public had strong feelings about the word.


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Eric Axelrod

President & Chief Architect at DIGR
I have helped companies bring new data driven products to market, drive efficiency out of their supply chain, execute strategic plans, and drive top line and bottom line growth by enabling every business function with actionable analytics. I can transform a business which is lacking critical insight into an agile, strategic, data driven organization.

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